The Beginners Guide to Online Reputation Management

: A blog about online reputation management.


Online reputation management is the process of creating and maintaining a positive public image on the internet. It's not just about removing negative reviews, but also about building up positive content that will attract more customers or clients. So if you have ever had a bad experience with a company or person online then it's time to learn how to manage your own online reputation!

What is Online Reputation Management?

Online reputation management is the process of improving the way people perceive your business online. It's not just about removing negative reviews, but also about building a positive brand image and building trust and credibility with current and potential customers.

Why Does Online Reputation Matter?

  • You need it. You may think your online reputation doesn't matter, but once you get a job, apply for a loan or date someone new, you'll quickly realize that your online reputation is important.

  • It can hurt your ability to get a job. Companies now check out applicants' social media accounts before they hire them so they know more about their potential employees than ever before. If you have something embarrassing posted on Facebook, Twitter or other social media sites, it could hurt your chances of getting hired by that company---or any company in the future!

  • It can affect whether or not you receive credit and loans in the future. If companies do research on those who apply for credit cards and loans, they might reject an application based on things they find on social media sites such as Facebook and Twitter (and other places). The same goes for landlords who want to rent properties: They may deny applications from people who have bad reputations online because these sites give them information about what kind of person lives there - which means these companies are making decisions based solely off someone else's opinion!

Who Is Affected by Online Reputation?

Anyone who wants to be considered for a job, a promotion or new opportunities should have a good online reputation. Your employer may conduct Google searches on you as part of the hiring process.

If they see negative content about you, they may not hire you!

Colleagues and friends also search for information about each other on the web, so it's important that your online presence is professional and appropriate.

Family members may be able to access information about your past online activity if they know how to use search engines correctly. This could cause problems between family members if there are disagreements or misunderstandings in the information found online.

How to Build a Positive Online Reputation

When it comes to building a positive online reputation, there are a few key things to remember. First and foremost, be truthful. It's easy to get caught up in what you think your audience wants or expects you to say or do. Be open and honest about who you are, how you feel and what you believe in. Second of all, be consistent with the way that you interact online with others; never change the way that someone should know how they can expect from you.

Thirdly, be active on social media sites like Facebook, Twitter and Instagram so people will see that there is more than just one side of the story being told about their brand - just as long as it doesn't contradict anything else they've said previously!

Fourthly fifth sixth seventh eighth ninth tenth eleventh twelfth thirteenth fourteenth fifteenth sixteenth seventeenth eighteenth nineteenth twentieth twenty first twenty second twenty third twenty fourth twenty fifth twenty sixth twenty seventh twenty eighth twentieth hundredth hundredth hundredeth hundredeth hundredeth hundreth hundreth hundreth hundreth hundreth hunthundredth hunthundredth hunthundredeth hunthundredeth hunthundredeth hunhundredeth hunhundredeth thirthieth thousandith thousandith thousanth thousandith thousanth thousanth thousandith thousanth thousandith thousanth haiigh...

Tips For Improving Your Online Reputation

  • Respond to negative reviews. You can respond directly on the review site with a comment, or you can create your own page for responding to reviews like this one.

  • Respond to positive reviews. If you get positive feedback from clients and customers on social media, post it!

  • Respond to comments on social media. Don't wait for your followers or fans to tell you when they like something; ask them directly by posting a question in the comments section of a post or by sharing user-generated content (UGC).

  • Use social media as an opportunity to share positive content about yourself, your company, and what's happening within the industry at large (e.g., industry news stories). This will help people see that there is more than just one side of a story---there are multiple perspectives worth considering before making assumptions based solely on what they read online.* Use UGC as well: share things other people have created about themselves/their experiences/their brands/etc.* Make sure there aren't any gaps in between updates so that followers know exactly when new material will be posted and how often updates occur; if possible try scheduling posts ahead of time so that no matter what happens during work hours those hours are still covered.* Don't forget about video! It's important not only because video content receives higher engagement rates than text but also because videos tend to resonate better with audiences--especially younger ones--than other types of visual content such as photos

How To Respond to Negative Reviews and Haters

Now that you know how to respond to positive reviews, it's time to talk about negative ones. The most important thing is not to panic and do nothing. If you leave negative reviews unanswered, they will continue to haunt your business online forever.

In this section I will teach you how to respond in the best way possible so that people can see what kind of company or person you are and also give them a glimpse of who they should trust with their money!

Responding To Negative Reviews:

How To Use Social Media to Improve Your Online Reputation

Social media is a great place to promote your positive brand, company and events. Use social media to respond to negative comments, or promote the positive reviews that you have received online.

You should also use social media as part of a reputation management strategy. When you are creating content on social media it is important that you represent yourself in a way that will not harm your reputation. This can be challenging because people tend to get carried away when using social media platforms like Facebook and Twitter where there are no limits on what they say or do online.

However, if you have an existing business then it's important that you maintain control over how others perceive your business by carefully managing what types of content gets posted on Facebook pages from now until forever more (or until we all live in caves).

Examples of Companies With Great Online Reputations

You may think of some companies as having great reputations, but how can you know for sure? You need to look at their actual reviews and comments to see if they're really deserving of the praise.

Here are a few examples:

  • Google has a good reputation because it's easy to use, reliable and useful. People trust that when they search on Google they'll find what they're looking for quickly and easily.

  • Amazon is an online retailer that has built its reputation by selling products at competitive prices with free shipping and quick delivery times, which are all things people love about them!

  • Apple creates innovative products like iPhones and iPads that help people do everyday tasks more efficiently than ever before---so naturally people appreciate them!

Good online reputation can improve your personal or professional life.

Good online reputation can improve your personal or professional life.

If you have an excellent reputation, it will be easier for you to:

  • Get more clients and customers.

  • Find better jobs and internships.

  • Earn more respect from people in the community or industry.


The most important thing to remember about online reputation management is that it's a process, not a one-and-done deal. You can't just set up a few social media accounts and expect your reputation to take care of itself. In order for your online reputation to be successful, you need constant maintenance and attention from yourself or others who are committed to improving it. But with these tips in mind, we hope that you'll be able